The art of business is more than just the efficient exchange of funds and services. To be successful in business, your brand should also represent security, honesty and positive corporate citizenship. Your customers should be confident that your business is willing to take any steps necessary to protect and satisfy their best interests. When conducting business face to face, good corporate citizenship can be supported by an outstanding interpersonal experience with store employees. But online, actions must speak louder than words.
If your online business is one that deals in the production, sale or distribution of age-restricted products or content, good corporate citizenship is especially important. Not only will being a good corporate citizen build and maintain a positive relationship with consumers and the media, but it will also help you remain in compliance with all applicable federal laws. You know that online businesses dealing in age-restricted products must implement an effective means of age verification system into their forms and transactions. In this article, we will discuss the responsible application of age verification and how it can benefit consumer relationships and your business at-large.
Choose Comprehensive Tools
For as long as there have been age restrictions, youths have been able to find ways to get around them. Now that e-commerce has removed the ability of store employees to identify attempted age fraud, it’s essential that an age verification tool be used for help-an age verification tool that is comprehensive, accurate, and able to obtain information from a reliable data provider. Placing age-sensitive content or products behind inadequate verification tools can leave your business vulnerable to possible legal action if a minor should gain access to your goods. For the best protection, choose tools that match data to more than just easily falsified information, such as birth dates and ZIP codes. Implement processes that verify a name, phone number or Social Security number.
Consider Consumer Experiences
It is essential when choosing an age verification system to consider the experiences of adult consumers as well as those of underage consumers. A delicate balance exists between a truly comprehensive security program and a cumbersome one. If your age verification program is too demanding, time consuming, or asks for information from the consumer that is outside his or her comfort zone, you could be giving a potential customer a reason to abandon his or her order or turn to a competitor with a more convenient system in place. Look for an age verification system that integrates seamlessly into the consumer experience. Providing consumers with ease of use and prompt transactions while still maintaining thorough age verification standards will build confidence with adult audiences.
Demonstrate Corporate Integrity
The advent of the Internet and the spread of e-commerce has presented many new questions, concerns and challenges to our federal lawmakers. Currently, there is no federal regulation standard for moderating an age verification program. Therefore, the level of security your business self-imposes will make a clear statement to your customers, partners and peers. By choosing a comprehensive and accurate age verification system, you will be demonstrating that your business is one that cares about children and preventing them from gaining access to inappropriate content and products.