How is the online shopping experience influencing in-store shopping? NIQ


This feature enables a more interactive shopping experience, boosts confidence in purchasing items online, and reduces the likelihood of returns. Recent studies show that nearly 76 percent of adults prefer shopping online than a physical store. This increase in online shopping has also made it easy for cyber criminals to take advantage of unsuspecting shoppers, which is why it’s vital to learn how to stay safe online.

Online Shopping intitle:how

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For added security, store your credentials in a secure password manager and enable two-factor authentication (2FA) whenever possible. This means that any information you enter — name, shipping address, credit card number — will be masked and can’t be intercepted by hackers. In addition, 44% of respondents to the Auctane survey said they’re less likely to shop with a brand if the returns process is difficult, and 81% believe returns should be free. It’s a good idea to limit yourself to using your phone in certain intervals or, in some instances, switching off data. Or consider setting the timer for a certain amount of phone time so you don’t get carried away, says Dr. Jane Thomas, marketing professor at Winthrop University. Maybe on Pinterest, but your online store has to be easy to browse so each visitor finds what they want to see. I’m personally offended by merchants who believe I need a fake-gem studded leather jacket.

Top Social Media Platforms for Online Shopping

Unless you’re a well-established business, chances are you won’t have a photographer, copywriter or social media manager on hand, especially if your business is just taking off. As a small business owner, you’re likely wearing many of these hats yourself. For example, a sportswear brand would likely face harsh competition from bigger, more established brands. However, by niching down to a specific type of product or sport, such as swimwear or running shoes, you may find it easier to position yourself in the market and invest more time and energy into your product. This is one of the most — if not the most — crucial step in the process, as every other aspect of your business revolves around what you’re selling. After you’ve honed your research and landed on a market, it’s time to build your product.

What other online shopping scams have you heard of and how can we avoid them?

Some platforms may be the best solution for today, but a powerful platform like Shopify can get you started quickly and support your future growth. Some examples we can mention are hair color-changing filters (perfect for selling hair dyes,) a filter that will find an ideal glasses shape based on your head shape, skin and hair tone, or beauty products. This comes as no surprise, as there is a large number of users using Google daily to search for queries and more. As mentioned in the stats above, 19% will click on a Google ad during their search. Ads are known to gain more leads, and your product is being shown to more people with the intent to buy.


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Websites are hosted on platforms that can support the traffic being sent to them. Once you know what you want to sell, the next step is to choose your brand or business name and create your brand assets, such as your logo. For some, this step might come very easily and, for others, this can be very challenging.